Social Media Marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly also viral marketing campaigns, are grouped to integrated marketing communications.
In traditional marketing communications, the content; frequency; timing; and medium of communications by the organization is in collaboration with an external agent. But the growth of social media has impacted the way organizations communicate. The emergence of Web 2.0, the internet provides a set of tools which allow people in building social and business connections, share information and collaborate on projects online.
Social Media Monitoring and Analytic
KlixDigital Social Media Monitoring and Analytic is using a Brandtology platform. Klix Digital Social Media provides you with marketing solution for your product such as: online Brand Audit, Online Brand Monitoring (Listening), Influencer and Channel Assessment, Social Media Campaign Result Analytic, Online Competitor Assessment, Online Intelligence.
Klix Digital Social Media Management is using Pepperconn Platform. It provides a management tool for clients to handle their social media management content. Solutions given for social media management are as below:
1. Social Media Groupware
2. Social Media Platform Building
3. Social Media talent Management.
