The only constant is change and we at Klix digital believes and evolves with it. Marketing is centuries old concept. In the early of the 1900-century, marketing concept was born and it evolves almost every decade.
How brands communicate also evolves. It started with personal conversation between the local bakery and its morning customer. Weather’s simply lovely and how your son is doing in college is casually exchange daily and engagement is naturally developed. Then come the era of mass advertising, which launches us to mass communication, and while reaching wider audience is virtually effortless, create stronger engagement & build loyalty is harder than ever. With the revolution of internet in the early 1980′s interactive point-to-point communication for product and its customer is made possible again.
Digital era allowing us to build engagement with one-to-one and one-to-many conversationand listening to consumer’s conversation is easier than ever. With two of its main weapon, E-Direct Marketing & Social Media Marketing allowing us to once again converse with our audience & act accordingly. Marketing has been made personal again.