Brief
Create supporting campaign to increase the buzz on Djarum’s “Super Soccer 2008″ which is being promoted heavily at that time.

Challenge

1. To make viral and Public Relation (PR) activity
2. To utilize technology, creatively
3. To make blast activity
4. To push target audience to find more information in Djarum-Super.com

Solution
Klix Digital and its Sister company, SemutApi Colony combined two existing media: LED Screen and Short Message Service (SMS) to give a new experience of interactivity. This program named “SMS to LED: Bro and Cuy Super Show”

Results

1. Positive respond from public (significant increase in participants & traffic)
2. Awarded at Citra Pariwara 2008 for non-Conventional medium category.
3. Awarded at Pinasthika Award at Bawana Categori for supported advertising material.
4. Local & international media coverage on innovative usage of media to gain user interactivity.