Brief
Redoxon is the world leader brand in antioxidant (vitamin C). The first launching positioning, as Immune System Nutrition, was successful and now they want to educate audience about Sick Building Syndrome & their relation with body immune system.

Challenge

1. To create talk of the town about SBS topic & increase awareness
2. Educate audience with urban lifestyle about SBS

Solution
Klix Digital established several planning includes:

1. Develop Brand Positioning and Message;
2. Mobilize Viral Marketing to make hype; and
3. Utilized Digital Marketing for cost efficiency and maintaining community.
4. As one main informational media, Klix Digital develop a edutainment website where not only web visitor can get information but also interact & do educational activities.

Results

1. The website was visited by 5,000 absolute unique visitors with total 5,660 visit and 13,000 page views in the 1st month
2. Free Radical and Sick Building Syndrome Test were participated by 1,900 people within 1 month
3. Awarded by Bubu Awards v.06 as the Best Digital Campaign
4. Chosen by Anak Bangsa (Gagasimaji) as one of the Best Websites in Indonesia